Talent Magnetism: Understanding and Leveraging Your Employer Brand

Top talent no longer job seeks, they job shop. They have options and the size of their pay check is no longer the only criteria they care about when it comes to picking an employer. They also care about your reputation in the community, what you value as an employer, how flexible your people policies are, and what types of training and development they can expect. In a nutshell, they care about your employer brand.

Your employer brand is how your company appears to potential hires and it ultimately shapes how they feel about working for you. Potential employees interpret your brand based on everything from your company website, to Glassdoor reviews, to discussions with a current employee.

The reality is that every company has an employer brand, whether or not it’s been intentionally designed. What used to be a “nice to have” strategy is now becoming a crucial aspect of every company's hiring plan - no matter the size of your company. The good news is that you can actively improve your employer brand a variety of different ways, many of which don’t require a large financial investment!

Join Jill Felska, founder of Want To Work There, and Morgan Chaney, Director of Marketing at Blueboard, for an in-depth look at the foundational aspects of a strong employer brand and how you can start incorporating them into your company’s hiring strategies.

Schedule

5:30-6:00pm | Arrival + Mingling

6:00-7:00pm | Speaker

7:00-7:30pm | Mingling

Appetizers, beer, wine, and coffee provided.

Big thanks to our location host, Ivy Street Coworking! Learn more about them here.

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Want To Work There helps growing companies operationalize their ideal culture, allowing them to attract, hire, and retain crucial employees. In January, we launched a monthly event series focused on bringing together a community of people who're passionate about creating better work environments. If you nerd out on anything having to do with company culture and employee engagement, we're likely your people and look forward to meeting you soon!

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